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    <loc>https://www.eight28enterprises.com/home</loc>
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    <lastmod>2023-03-15</lastmod>
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      <image:title>Home - TODAY SHOW FEATURE</image:title>
      <image:caption>Brittany discussed the impact of inflation as a small business owner of a coffee franchise and the continued demand for away-from-home coffee.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/e1b99296-a64d-4435-99c6-762ed38530f3/black+ent.jpeg</image:loc>
      <image:title>Home - Building a Business with a Recession-Proof Mindset</image:title>
      <image:caption>"YOU SHOULD BE PLANNING FOR RAINY DAYS FROM DAY ONE—EVEN WHEN ALL YOU SEE IS RAINBOWS." When building a foundation based on these 3 factors, business owners and managers can successfully navigate through challenging times.</image:caption>
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      <image:title>Home - From a Pandemic Launch to a Top Performing Unit in TX</image:title>
      <image:caption>Learn how Brittany was able to leverage over a decade of Fortune 500 knowledge to go into business for herself with the PJ’s Coffee of New Orleans franchise system and become one of the top performing locations in the state and #1 in DFW.</image:caption>
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      <image:title>Home - Meet Our Founder, BrittanyWillis, MBA</image:title>
      <image:caption>She believed she could, so she did.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>In this NBC LX segment, Franchise Owner, Brittany Willis, shares some critical Fortune 500 learnings with entrepreneurs at the foundational stages of their pursuits and details how her time in Corporate America illuminated the desire to go into business for herself.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Brittany Willis shares the realities of opening a store-front business during the pandemic, how she overcame the challenges by maintaining a pragmatic, strategic approach to evaluating a business opportunity, as well as her passion for providing Fortune 500 level knowledge to small businesses &amp; entrepreneurs.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Tashara Parker from WFAA 8 Dallas ABC interviews Brittany Willis as she celebrates National Coffee Day and offers her tips for successful business ownership.</image:caption>
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    <image:image>
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      <image:title>Home - “As A Black Millennial Franchise Owner, Here’s What I Learned While Opening A Store During The Pandemic”</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1621357396921-28RK2YDCR2EQV1YV076D/Forbes</image:loc>
      <image:title>Home - “From Hollywood To Government: How Millennials Are Changing Economics In America”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1623258320326-LGBB1QM2LRJ93DE26IRI/Shoutout+DFW.png</image:loc>
      <image:title>Home - Meet Brittany Willis | Franchise Owner: PJ’s Coffee of New Orleans – North Dallas</image:title>
      <image:caption>“I started my entrepreneurial journey because I recognized that I was the asset… I came to recognize that I was the common denominator for the success my work was bringing to my employers.”</image:caption>
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      <image:title>Home - “Success Brewing: Coffee Shop Owner Offers Tips to Business Owners on National Coffee Day”</image:title>
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    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>If you missed this live broadcast, don’t worry! You are still able to listen in to Brittany share learnings and guidance stemming from her time as an entrepreneur during the pandemic.</image:caption>
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    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>The “So, You Want to Open a Franchise” digital course has been featured in Yahoo!, Business Insider, MarketWatch, The Associated Press, and more!</image:caption>
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      <image:caption>Tiffany Moon, M.D. from Real Housewives of Dallas, joins PJ’s Coffee Franchise Owner, Brittany Willis, to Kick-Off Anniversary Celebration Fundraiser for the Dallas College Foundation</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/20b82fcc-56e4-4c9a-8ef5-11aa0397b2ef/Protege+to+Pro+Podcast+Graphic+v2+-+ACTIVE.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Fortune 500 Sales Leader, Small Business Expert, and Franchise Owner, Brittany Willis, MBA invites listeners in each week as she recounts personal lessons and challenges she’s encountered as a corporate professional and entrepreneur that serve as the foundation for expert guidance and coaching on topics ranging from career guidance, entrepreneurship, professional development, leadership, small business management, franchise ownership, and more!</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/ea194e0a-0d7e-4bf2-87cc-4d8c1ce76d58/ProtegeToProLogoFlare2.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1635738069990-CUPWK9ETFBRJX5SSFLWZ/1b.png</image:loc>
      <image:title>Home - Digital Course: “So, You Want to Open a Franchise"?”</image:title>
      <image:caption>NOW AVAILABLE! Introducing Eight28 Enterprises’ newest enterprise: Protege to Pro! Click on image to gain access to Brittany’s first hand guidance on how to evaluate if franchising is for you!</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.eight28enterprises.com/features</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/4e94a0bc-2a80-4692-8b00-13dc6b346bd2/BW+updated+PTF+Instagram+Post.PNG</image:loc>
      <image:title>Features - Black Entrepreneurship &amp; the Pandemic</image:title>
      <image:caption>If you missed this live broadcast, don’t worry! You are still able to listen in to Brittany share learnings and guidance stemming from her time as an entrepreneur during the pandemic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1633953092769-IXKKSD298Q5LZNAMXVR5/NBC+DFW+Logo.png</image:loc>
      <image:title>Features - Drive-Thrus Prove to be Lifeline for Businesses During Pandemic</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/e1b99296-a64d-4435-99c6-762ed38530f3/black+ent.jpeg</image:loc>
      <image:title>Features - "You should be planning for rainy days from Day One - even when all you see is rainbows”</image:title>
      <image:caption>When building a foundation based on these 3 factors, business owners and managers can successfully navigate through challenging times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1621357648517-E6UE5TJ3V7S9BUUTJDT1/Screen+Shot+2021-05-18+at+12.03.03+PM.png</image:loc>
      <image:title>Features - From Hollywood To Government: How Millennials Are Changing Economics In America</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/e333aa6f-3cbb-4552-810d-358a3a178131/2019_IGP_Today1_1600x800.jpeg</image:loc>
      <image:title>Features - Brittany on the Today Show!</image:title>
      <image:caption>Brittany discussed the impact of inflation as a small business owner of a coffee franchise and the continued demand for away-from-home coffee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1625859249549-FQMEIAK6WMQ1DNTEAZOG/BlavityLogo_black.jpeg</image:loc>
      <image:title>Features - As A Black Millennial Franchise Owner, Here’s What I Learned While Opening A Store During The Pandemic</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/fdb08cad-5cd7-48c5-991a-3dbb270167ea/wfaa+channel+8.png</image:loc>
      <image:title>Features - Success Brewing: Coffee Shop Owner Offers Tips to Business Owners on National Coffee Day</image:title>
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      <image:title>Features - 6 Ways I Manage My Mental Health as An Entrepreneur</image:title>
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      <image:title>Features</image:title>
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      <image:title>Features - A New Orleans Coffee Shop Plots Multiple DFW Locations</image:title>
      <image:caption>Franchisee Brittany Willis’s road to opening her coffee shop has been a long one. The NOLA native actually landed in Dallas in 2005, when her family evacuated from Katrina. On trips back to Louisiana, Willis would always stop at a PJ’s, she said. When she decided to invest in a business, her mind immediately landed on PJ’s.</image:caption>
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      <image:title>Features - The Walton EMBA Effect: Where Opportunity Meets Preparation</image:title>
      <image:caption>As I reflect over the whirlwind that my career within the Consumer Packaged Goods (CPG) industry has been, I am quickly reminded of the critical role that obtaining my MBA from the Walton Graduate School of Business played in my preparedness. I was only 26 years old when I began my EMBA journey and one of the youngest students in my class.</image:caption>
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      <image:title>Features - How This PJ’S Coffee Franchisee Pioneered a New Market During COVID-19</image:title>
      <image:caption>While opening up a franchise for the first time is exciting for any entrepreneur, Brittany’s journey to opening her first franchise is more unique than most – she signed her franchise agreement the day before the United States began to shut down due to COVID-19.</image:caption>
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    <loc>https://www.eight28enterprises.com/about</loc>
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    <lastmod>2021-10-24</lastmod>
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      <image:title>About - Our Founder</image:title>
      <image:caption>After more than a decade of Fortune 500 experience, Brittany felt there was more available to her. She had the privilege of acting like an owner by managing major corporate accounts for retail juggernauts, Walmart and Amazon; however, in 2019, she chose to swap acting like an owner for actually becoming one.</image:caption>
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      <image:title>About - Our Mission</image:title>
      <image:caption>At Eight28 Enterprises, our mission is to Inspire, Empower, and Facilitate Entrepreneurial &amp; Professional Excellence. No matter where you are on your entrepreneurial and professional journey, partnering with Eight28 Enterprises will fortify and accelerate your pursuits.</image:caption>
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    <loc>https://www.eight28enterprises.com/enterprises</loc>
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    <lastmod>2021-01-27</lastmod>
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      <image:title>Bio</image:title>
      <image:caption>Brittany during her graduate studies at the Sam Walton Graduate School of Business. (Fayetteville, AR)</image:caption>
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      <image:title>Bio</image:title>
      <image:caption>Brittany &amp; William on their wedding day in 2019. (Dallas, TX)</image:caption>
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    <image:image>
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      <image:title>Bio</image:title>
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    <image:image>
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      <image:title>Bio</image:title>
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    <image:image>
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      <image:title>Bio</image:title>
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      <image:title>Bio</image:title>
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    <loc>https://www.eight28enterprises.com/pjs-coffee-north-dallas</loc>
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      <image:title>PJ's Coffee North Dallas</image:title>
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    <image:image>
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      <image:title>PJ's Coffee North Dallas</image:title>
      <image:caption>NBC LX</image:caption>
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      <image:title>PJ's Coffee North Dallas</image:title>
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      <image:title>PJ's Coffee North Dallas</image:title>
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      <image:title>PJ's Coffee North Dallas</image:title>
      <image:caption>National Coffee Day</image:caption>
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      <image:title>PJ's Coffee North Dallas</image:title>
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      <image:title>PJ's Coffee North Dallas</image:title>
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      <image:title>PJ's Coffee North Dallas</image:title>
      <image:caption>National Drive Thru Day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1607898364424-ERJ1EGJSLNIUKJ3Y06YZ/PJ%27s+Purple+Cups.jpg</image:loc>
      <image:title>PJ's Coffee North Dallas</image:title>
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  <url>
    <loc>https://www.eight28enterprises.com/eight28-consulting</loc>
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    <lastmod>2022-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1610001513678-890SUM823ASGJJJTDYU1/Eight28+Consulting.png</image:loc>
      <image:title>Eight28 Consulting - All the things they don’t tell you, that you should know.</image:title>
      <image:caption>Not sure where to start? Do you have a million questions and those are only the ones that you know to ask? You're in great company. I was you. The sole purpose of offering affordable and individualized consulting services is to be for you, what I needed when I was where you are now. Simply put: you don't have to go through it alone. Eight28 Enterprises Consulting is here for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1600779591826-Z7WCETQ222E5C5N5D1A6/image-asset.png</image:loc>
      <image:title>Eight28 Consulting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1600779625302-XQUV6KR91NJGETJCT99Q/image-asset.png</image:loc>
      <image:title>Eight28 Consulting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1600779522619-0Y7CJQKH4Z1RAHAYHACF/image-asset.png</image:loc>
      <image:title>Eight28 Consulting</image:title>
      <image:caption>Written Communication Services Whether it is the creation of your company’s brand identity, mission and vision statements, company profile, communication releases, and beyond, Eight28 Written Communication Services will ensure that you are prepared with consistent brand messaging for internal strategy development and external communication releases. An often daunting task for small business owners is the formalized business plan, however, partnering with Eight28 Consulting will aid you with demonstrated experience as you complete this task. We encourage each of our clients during standard consultation sessions (whether or not they are pursuing financing) to complete this process in order to create a solid foundation. Control your brand image and company strategy by investing in this critical element of your start up and/or small business journey. Contact us today!</image:caption>
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  <url>
    <loc>https://www.eight28enterprises.com/merch-pre-orders</loc>
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    <lastmod>2021-01-28</lastmod>
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      <image:title>Merch Pre-orders</image:title>
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      <image:title>Merch Pre-orders</image:title>
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    <lastmod>2021-01-29</lastmod>
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      <image:title>Merchandise - CANDLES.</image:title>
      <image:caption>Who doesn’t love candles? Candles are second only to an amazing cup of coffee for our Founder, Brittany Willis. Bring home a custom scent created by Brittany and shop more of Brittany’s favorites!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1611774917016-JCUE5X773D0ERSAB3VXV/I+am+the+Asset+Mug.png</image:loc>
      <image:title>Merchandise - COFFEE MUGS... BUT, OF COURSE!</image:title>
      <image:caption>What is owning a coffee franchise without a customized coffee mug? Start your day strong with encouraging messaging that will keep you focused on two realities: YOU are the Asset and despite how busy our days may be, we are undeniably blessed!</image:caption>
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    <image:image>
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      <image:title>Merchandise - BRANDED APPAREL.</image:title>
      <image:caption>A shirt (or hoodie) is worth a thousand words. Or in your case, worth a thousand ideas, business start-ups, and generational wealth. Pre-order yours today and get ready to walk in purpose!</image:caption>
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      <image:title>Candles</image:title>
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    <lastmod>2021-01-11</lastmod>
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      <image:title>Coffee Mugs</image:title>
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      <image:title>Coffee Mugs</image:title>
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    <lastmod>2021-01-11</lastmod>
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      <image:title>Branded Apparel</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1610336829536-FVC11R533YZ9NU0JAEQ7/PJ%27s+Promotional+Posts.png</image:loc>
      <image:title>Branded Apparel</image:title>
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  <url>
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    <lastmod>2022-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/c5dcb8c1-7ff3-44c4-9b3b-990c030a0471/PJ%27s+logo_purple_1.png</image:loc>
      <image:title>More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/ea194e0a-0d7e-4bf2-87cc-4d8c1ce76d58/ProtegeToProLogoFlare2.jpg</image:loc>
      <image:title>More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1611838493128-H8748TTOZ3M8XJTAUVC4/PJsCoffeeNorthDallas-114.jpg</image:loc>
      <image:title>More - 9-5preneur, Franchise Owner, Fortune 500 Sales Executive</image:title>
      <image:caption>Brittany Willis, MBA is an accomplished Fortune 500 Executive and Entrepreneur (PJ’s Coffee of New Orleans and Protégé to Pro). She is a graduate of Vanderbilt University (B.A. 2010, Lambda Pi Eta) and the University of Arkansas (M.B.A. 2016). She has worked for major corporations such as PepsiCo and Kraft Foods and showing others the path forward in their professional and entrepreneurial dreams!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/6f56c254-2931-4b04-a4bf-1e3bc6d89df4/1b.png</image:loc>
      <image:title>More - DIGITAL COURSE: “So, You Want to Open a Franchise?”</image:title>
      <image:caption>"Franchising is a mode of enterprise many of my peers don't even see as an option, and I want to change that. I see franchising as an opportunity for us to create generational wealth for our families and communities. It's one that must be entered into with proper understanding and planning. I hope our inaugural Protégé to Pro course is a first step in that direction for those who complete it.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/b2845c81-2b91-4b29-95db-67838ad224a4/Brittany+Willis+Features</image:loc>
      <image:title>More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eight28enterprises.com/book-brittany</loc>
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    <priority>0.75</priority>
    <lastmod>2022-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5aafd6889ab21afdd76ee9/1632266296035-7ZI4TQI48CFTJ1TN687Y/Brittany-8-Edit.jpg</image:loc>
      <image:title>Book Brittany Willis!</image:title>
    </image:image>
  </url>
</urlset>

